TikTok is currently testing the feature of increasing the duration of videos on the popular social platform to 60 minutes, in a move that will put it in direct competition against YouTube.
According to a statement by Techcrunch, the Chinese platform explained that although a large number of content creators used to direct their followers between videos to follow other parts of certain content, some expressed their desire for a longer duration for videos.
TikTok pointed out that the most demanding to prolong the duration of videos are content creators who specialize in preparing cooking recipes, beauty content, as well as educational content in its various forms. The company explained that the main goal of testing the increase in the duration of videos is to allow content creators to test different types of content, which will expand the field of creativity and innovation, without being restricted to the duration of short videos.
Content creators used to post long-form videos exclusively on YouTube, but with the new experience, Tik Tok will also have a share of the long-term content market in the future. The move will attract a new segment of content, namely artistic, dramatic and cinematic content production companies, to Tik Tok.
Last year, Peacock Productions published the first episode of Killing It in the form of 5 videos, but with the new step from the Chinese video platform, viewers will not have to switch between more than one video, so the viewing experience will become better.
Production companies resort to publishing the first episodes of their drama shows on YouTube to attract viewers to subscribe to their services, but with Tik Tok's entry into the long video arena, this social arena will be the favorite social arena for a large segment of professional content creators is the platform for marketing their dramatic content to the platform's wide audience, which exceeded 1 billion users, and is expected to reach 1.8 billion by the end of this year, according to Business of Apps statistics.
Asharq News