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Nikon AF-S NIKKOR 50mm f/1.4G Lens
₪ 1,790.00 ₪ 1,790.00 1790.0 ILS
Classic 50mm portrait lens for high-quality portrait photography.
Wide f/1.4 aperture for excellent low-light performance and shallow depth of field.
Advanced optical design reduces distortions and aberrations.
AF-S system for fast and quiet autofocus.
Ideal for both photography and video with excellent image clarity.
Nikon AF-S NIKKOR 50mm f/1.8G Lens
₪ 1,050.00 ₪ 1,050.00 1050.0 ILS
Classic 50mm portrait lens for high-quality portrait photography.
Wide f/1.8 aperture for excellent low-light performance and shallow depth of field.
Optical design reduces distortions and aberrations.
AF-S system for fast and quiet autofocus.
Ideal for both photography and video with clear image quality.
Panasonic Lumix G X Vario 35-100mm f/2.8 II POWER O.I.S. Lens
₪ 3,100.00 ₪ 3,100.00 3100.0 ILS
35-100mm zoom lens for versatile portrait and telephoto coverage.
Constant wide f/2.8 aperture for excellent low-light performance.
Features POWER O.I.S. optical image stabilization to reduce shake.
High optical quality with minimized distortions and reflections.
Ideal for both photography and video with smooth and fast focusing.
Sigma 10-20mm f/3.5 EX DC HSM Lens for Canon EF
₪ 1,700.00 ₪ 1,700.00 1700.0 ILS
10-20mm wide-angle lens ideal for landscapes and architecture.
Constant f/3.5 aperture for good low-light performance.
Equipped with HSM motor for fast and quiet autofocus.
EX optical design ensures high quality, minimizing distortions.
Suitable for both video and photography with a wide-angle perspective.
Sigma 105mm f/2.8 DG DN Macro Art Lens for Sony E
₪ 3,300.00 ₪ 3,300.00 3300.0 ILS
Designed for Sony E-mount full-frame cameras.
Macro lens with 1:1 magnification for close-up photography.
Bright f/2.8 aperture for shallow depth of field.
High-resolution optical design with low chromatic aberration.
Smooth and precise autofocus system.
Sigma 16mm f/1.4 DC DN Contemporary Lens for Sony E
₪ 1,600.00 ₪ 1,600.00 1600.0 ILS
Bright f/1.4 aperture for excellent low-light performance and shallow depth of field.
Part of Sigma’s Contemporary line, balancing high performance with lightweight design.
Advanced optical construction with low-dispersion and aspherical elements to minimize distortion.
Fast and quiet autofocus suitable for both photography and video.
Designed for Sony E-mount APS-C cameras, offering a full-frame equivalent focal length of about 24mm.
Sigma 24-70mm f/2.8 DG OS HSM Art Lens for Canon EF
₪ 4,600.00 ₪ 4,600.00 4600.0 ILS
Professional 24-70mm zoom lens for Canon EF cameras.
Constant f/2.8 aperture for excellent low-light performance and shallow depth of field.
Optical Stabilizer (OS) reduces camera shake for sharper handheld shots.
Hyper Sonic Motor (HSM) ensures fast, quiet, and precise autofocus.
Constructed with SLD and aspherical elements for high sharpness and minimal chromatic aberration.
Sigma 24mm f/1.4 DG DN Art Lens for Sony E
₪ 3,300.00 ₪ 3,300.00 3300.0 ILS
Wide-angle prime lens for Sony E-mount full-frame mirrorless cameras.
Bright f/1.4 aperture for exceptional low-light performance and shallow depth of field.
Exceptional sharpness, contrast, and color fidelity across the frame.
Fast and accurate autofocus system with smooth manual focus control.
Advanced lens coatings minimize flare and ghosting for high-quality images.
Sigma 28-70mm f/2.8 DG DN Contemporary Lens for Sony E
₪ 2,999.00 ₪ 2,999.00 2999.0 ILS
Standard zoom lens for Sony E-mount full-frame mirrorless cameras.
Constant f/2.8 aperture for excellent low-light performance.
High-quality glass elements and advanced coatings reduce chromatic aberration, flare, and ghosting.
Fast and accurate autofocus system with smooth manual focus control.
Lightweight and portable design ideal for travel and everyday photography.
Sigma 35mm f/1.4 DG HSM Art Lens for Nikon F
₪ 2,700.00 ₪ 2,700.00 2700.0 ILS
Wide f/1.4 aperture delivers excellent low-light performance and beautiful depth of field.
High optical quality with special glass elements and advanced design.
Quiet HSM motor ensures fast and smooth autofocus with full-time manual override.
Durable construction with solid build and metal mount for longevity.
Versatile lens ideal for portrait, wedding, street, and nature photography.
Sigma 35mm f/1.4 DG HSM Art Lens for Canon EF
₪ 3,000.00 ₪ 3,000.00 3000.0 ILS
Large f/1.4 aperture for excellent low-light performance and beautiful background blur.
Part of Sigma’s renowned Art series for superior optical quality.
Equipped with an HSM (Hyper Sonic Motor) for fast and quiet autofocus.
Advanced optical design with low-dispersion elements to minimize chromatic aberrations.
Compatible with Canon EF mount and supports updates via USB Dock.
Sigma 50mm f/1.4 DG HSM Art Lens for Canon EF
₪ 3,100.00 ₪ 3,100.00 3100.0 ILS
Large f/1.4 aperture for bright images in low light and beautiful background blur.
Belongs to Sigma’s Art series, renowned for exceptional optical quality.
Equipped with an HSM (Hyper Sonic Motor) for fast and quiet autofocus.
Advanced optical design minimizes chromatic aberrations and distortions.
Compatible with Canon EF mount and supports updates via USB Dock.
Sigma 50mm f/1.4 DG HSM Art Lens for Sony E
₪ 2,530.00 ₪ 2,530.00 2530.0 ILS
Wide f/1.4 aperture for excellent low-light performance and attractive background blur.
Part of Sigma’s Art series, designed for superior image quality and fine detail.
Equipped with an HSM (Hyper Sonic Motor) for fast and quiet autofocus.
Advanced optical design with low-dispersion elements to reduce chromatic aberrations.
Compatible with Sony E-mount cameras and supports updates via USB Dock.
Sigma 85mm f/1.4 DG DN Art Lens for Sony E
₪ 3,900.00 ₪ 3,900.00 3900.0 ILS
Wide f/1.4 aperture for outstanding low-light performance and beautiful bokeh.
Part of Sigma’s Art line, engineered for superior optical quality.
Advanced optical design with low-dispersion and special glass elements to minimize distortions.
Fast and quiet autofocus motor, suitable for both stills and video.
Lighter and more compact compared to previous versions, making it easier to carry and use.
Sigma 85mm f/1.4 DG HSM Art Lens for Canon EF
₪ 3,999.00 ₪ 3,999.00 3999.0 ILS
Wide f/1.4 aperture for excellent low-light performance and strong subject isolation.
Part of Sigma’s Art series, designed for outstanding image quality.
Advanced optical construction with low-dispersion elements to reduce aberrations.
Equipped with an HSM (Hyper Sonic Motor) for fast and quiet autofocus.
Ideal for portrait and artistic photography on Canon EF full-frame cameras.
Sigma 85mm f/1.4 DG HSM Art Lens for Nikon F
₪ 3,700.00 ₪ 3,700.00 3700.0 ILS
Wide f/1.4 aperture for excellent brightness and strong background separation.
Part of Sigma’s Art series, built for top-tier optical performance.
Advanced optical design with low-dispersion glass elements to minimize aberrations.
Equipped with an HSM (Hyper Sonic Motor) for fast, accurate, and quiet autofocus.
Designed for Nikon F-mount full-frame cameras, also compatible with certain APS-C models.
Sigma MC-11 Mount Converter/Lens Adapter (Sigma EF-Mount Lenses to Sony E)
₪ 1,500.00 ₪ 1,500.00 1500.0 ILS
Enables the use of Sigma Canon EF-Mount lenses on Sony E-mount cameras.
Maintains autofocus and optical stabilization functions (when supported by the lens).
Compatible with Sigma’s Art, Contemporary, and Sports lens series.
Firmware can be updated via USB port for improved compatibility and performance.
Durable metal construction for long-lasting reliability.
Sigma MC-21 Mount Converter/Lens Adapter (Sigma EF-Mount Lenses to L-Mount Camera)
₪ 1,100.00 ₪ 1,100.00 1100.0 ILS
Allows the use of Sigma EF-Mount lenses on L-Mount cameras (Panasonic, Leica, Sigma).
Maintains autofocus compatibility for still photography (with some limitations in video).
Officially supports Sigma’s Art, Contemporary, and Sports lens series.
Firmware can be updated for improved performance and expanded compatibility.
Solid metal design with a tripod mount socket for better stability with large lenses.
Sony E 35mm F/1.8 OSS Lens
₪ 1,650.00 ₪ 1,650.00 1650.0 ILS
Bright f/1.8 aperture for excellent low-light performance.
Built-in OSS (Optical SteadyShot) image stabilization.
Compact and lightweight design, ideal for everyday use and travel.
Fast and quiet autofocus, great for both photos and video.
Designed for Sony E-mount APS-C cameras, offering a 52.5mm full-frame equivalent focal length.
Sony E PZ 18-105mm f/4 G OSS lens
₪ 2,650.00 ₪ 2,650.00 2650.0 ILS
Versatile zoom range from 18–105mm, ideal for everyday, landscape, and portrait photography.
Constant f/4 aperture throughout the zoom range for consistent exposure.
Built-in OSS (Optical SteadyShot) image stabilization.
Power Zoom mechanism with smooth, quiet operation, perfect for video.
Part of Sony’s G Lens series, offering high optical performance and accurate color rendering.
Sony FE 16-35mm f/2.8 GM Lens
₪ 6,600.00 ₪ 6,600.00 6600.0 ILS
Ultra-wide 16–35mm range, ideal for landscapes, architecture, and interiors.
Constant f/2.8 aperture for excellent low-light performance and depth-of-field control.
Part of Sony’s G Master (GM) line, offering top-tier optical quality.
Advanced optical design with XA (Extreme Aspherical) and low-dispersion elements to minimize distortion and aberrations.
Dual Direct Drive SSM motors for fast, precise, and silent autofocus, great for both stills and video.
Sony FE 24-105mm f/4 G OSS lens
₪ 3,799.00 ₪ 3,799.00 3799.0 ILS
Wide zoom range from 24–105mm, covering everyday shooting needs from landscapes to portraits.
Constant f/4 aperture for consistent exposure across the zoom range.
Built-in OSS (Optical SteadyShot) image stabilization.
Part of Sony’s G Lens series, delivering excellent sharpness and optical performance.
Fast, quiet, and accurate autofocus, suitable for both stills and video.
Sony FE 24-70mm f/2.8 GM II Lens
₪ 8,400.00 ₪ 8,400.00 8400.0 ILS
Constant f/2.8 aperture for excellent low-light performance and depth-of-field control.
Part of Sony’s G Master (GM) line, delivering top-tier optical quality.
Advanced design with XA (Extreme Aspherical) and ED elements to minimize distortions and aberrations.
Fast, accurate autofocus powered by XD Linear Motors, great for stills and video.
Lightweight, weather-sealed construction for professional use in challenging conditions.
Sony FE 24mm f/1.4 GM lens
₪ 5,000.00 ₪ 5,000.00 5000.0 ILS
Wide f/1.4 aperture for excellent low-light performance and beautiful bokeh.
Part of Sony’s G Master (GM) series, ensuring superior optical quality.
Advanced design with XA (Extreme Aspherical) and ED glass elements to reduce aberrations.
Autofocus powered by XD Linear Motors for fast, precise, and quiet performance.
Lightweight, weather-sealed body for professional use in challenging environments.
Sony FE 28-60mm f/4-5.6 Lens
₪ 1,750.00 ₪ 1,750.00 1750.0 ILS
Compact and lightweight design, perfect for travel and everyday shooting.
Flexible zoom range of 28–60mm, covering wide to standard perspectives.
Variable aperture of f/4–5.6 balances performance with portability.
Designed for Sony full-frame E-mount cameras, also works well on APS-C bodies.
Dust- and moisture-resistant construction for reliable use in different conditions.
Sony FE 28-70mm f/3.5-5.6 OSS lens
₪ 1,550.00 ₪ 1,550.00 1550.0 ILS
Standard zoom range of 28–70mm, covering wide-angle to portrait photography.
Variable aperture of f/3.5–5.6 for balanced performance and portability.
Built-in OSS (Optical SteadyShot) image stabilization.
Compact and lightweight design, ideal for travel and general use.
Compatible with Sony full-frame E-mount cameras, also works well on APS-C bodies.
Sony FE 28mm f/2 Lens
₪ 1,650.00 ₪ 1,650.00 1650.0 ILS
Bright f/2 aperture for excellent low-light shooting and subject separation.
Compact and lightweight design, perfect for everyday use and travel.
28mm focal length ideal for street, landscape, and general photography.
Fast and quiet autofocus suitable for both stills and video.
Compatible with Sony full-frame E-mount cameras, also works on APS-C (42mm equivalent).
Sony FE 50mm f/1.8 Lens
₪ 1,500.00 ₪ 1,500.00 1500.0 ILS
Bright f/1.8 aperture for low-light shooting and attractive background blur.
Compact and lightweight design, ideal for everyday use and travel.
50mm focal length provides a natural perspective, perfect for portraits and general photography.
Affordable option with decent autofocus performance, great for beginners.
Compatible with Sony full-frame E-mount cameras, also works on APS-C (75mm equivalent).
Sony FE 70-200mm f/2.8 GM OSS ii Lens
₪ 9,400.00 ₪ 9,400.00 9400.0 ILS
Professional Image Quality: Part of Sony’s premium G Master series.
Wide f/2.8 Aperture: Excellent low-light performance and beautiful background blur.
Optical SteadyShot (OSS): Reduces camera shake for sharper results.
Fast & Quiet Autofocus: Perfect for both photography and video recording.
Lightweight Design: Smaller and lighter than the previous generation for easier handling.
Sony FE 70-200mm f/4 G OSS Lens
₪ 5,000.00 ₪ 5,000.00 5000.0 ILS
High Optical Quality: Part of Sony’s G series renowned for clarity and detail.
Constant f/4 Aperture: Delivers consistent exposure across the zoom range.
Optical SteadyShot (OSS): Reduces camera shake for sharper images.
Fast and Accurate Autofocus: Ideal for sports, portraits, and wildlife photography.
Lightweight Design: Easy to carry for long shooting sessions.
Sony FE 85mm f / 1.4 GM lens
₪ 6,550.00 ₪ 6,550.00 6550.0 ILS
Exceptional Optical Quality: Part of Sony’s flagship G Master series.
Wide f/1.4 Aperture: Creates stunning background blur, perfect for portraits.
Excellent Low-Light Performance: Delivers sharp, bright images in challenging lighting.
Fast and Accurate Autofocus: Suitable for both still photography and video.
Durable, Professional Design: Weather-sealed for reliability in outdoor shooting.
Sony FE 85mm f/1.8 Lens
₪ 2,200.00 ₪ 2,200.00 2200.0 ILS
Excellent Optical Performance: Sharp images with natural colors and strong contrast.
Wide f/1.8 Aperture: Great for low-light shooting and background separation.
Fast and Quiet Autofocus: Perfect for both portraits and video.
Lightweight Design: Easy to carry for everyday use and travel.
High Value for Money: Ideal for enthusiasts and professionals alike.
Sony FE 90mm f/2.8 Macro G OSS lens
₪ 3,700.00 ₪ 3,700.00 3700.0 ILS
Professional Macro Capability: True 1:1 magnification for capturing fine details.
G Series Optical Quality: Exceptional sharpness, color accuracy, and smooth bokeh.
Bright f/2.8 Aperture: Great low-light performance and subject isolation.
Optical SteadyShot (OSS): Delivers steady, blur-free images even handheld.
Fast and Precise Autofocus: Ideal for macro, portraits, and nature photography.
Sony Sonnar T* FE 35mm f/2.8 ZA Lens
₪ 2,150.00 ₪ 2,150.00 2150.0 ILS
Carl Zeiss Design: Superior optical quality with T* coating to reduce flare and ghosting.
35mm Focal Length: Perfect for everyday shooting, street, and travel photography.
Bright f/2.8 Aperture: Good low-light performance with pleasing depth of field.
Compact and Lightweight: Easy to carry, ideal for smaller full-frame bodies.
Fast and Accurate Autofocus: Suitable for both stills and video.
Sony Sonnar T* FE 55mm f/1.8 ZA Lens
₪ 2,750.00 ₪ 2,750.00 2750.0 ILS
Trusted Zeiss Quality: T* coating reduces flare and improves contrast.
55mm Focal Length: Great for portraits and everyday photography.
Wide f/1.8 Aperture: Excellent low-light performance with smooth bokeh.
High Sharpness and Natural Colors: Delivers professional-level results.
Compact and Lightweight: Easy to carry for travel and daily use.
Tamron 28-75mm f/2.8 Di III RXD Lens for Sony E
₪ 3,700.00 ₪ 3,700.00 3700.0 ILS
Versatile 28–75mm Zoom Range: Perfect for portraits, landscapes, and everyday shooting.
Constant f/2.8 Aperture: Excellent low-light performance and beautiful background blur.
Compact and Lightweight Design: Ideal for travel and extended use.
Fast & Quiet RXD Autofocus Motor: Great for both stills and video.
High Performance at an Affordable Price: A cost-effective choice for enthusiasts and professionals.