Samsung Refrigerator BRR29723EWW/ML (288L capacity, all-around cooling, no frost, Humidity Fresh+, Optimal Fresh+, Fresh Box, wine rack, glass shelves, soft closing door, WiFi, SmartThings support, AI energy mode, Snow White design)

The Samsung BRR29723EWW/ML offers premium refrigeration performance in a built-in design. With a 288L net capacity, All-Around Cooling, and three specialized freshness zones, it’s perfect for preserving every type of ingredient in ideal conditions. Inside, it features 4 tempered glass shelves, 4 door pockets, and a dedicated wine rack accessory. Its specialized storage zones include a Humidity Fresh+ upper box for vegetables, an Optimal Fresh+ lower box for proteins, and a Fresh Box drawer for everyday items. Combined with Power Cool Function and No Frost technology, freshness is maximized. Additional highlights include Soft Closing Door, reversible hinge, inner LED display, and a Snow White exterior with Gray Metal Cooling Door. With WiFi Embedded, AI Energy Mode, and SmartThings App Support, this fridge is ready for the smart home era. Key Features: 288L Net Capacity All-Around Cooling + No Frost Technology Humidity Fresh+, Optimal Fresh+, and Fresh Box zones 4 Tempered Glass Shelves + Wine Rack + 4 Door Pockets Power Cool Function + Door Alarm Metal Duct Cooling + Inner LED Display Soft Closing Door + Reversible Hinge WiFi Embedded + SmartThings App Support AI Energy Mode + Vacation Mode Energy Class E | 111 kWh/year | 35 dBA